--- title: Build a Better MSP - Blog | Marketing for IT Companies description: Marketing for IT Companies | Build a Better MSP and Transform From an IT Service Provider to a High-Value Business Partner. Differentiate your MSP from your competition with ease, get in front of potential ideal clients and close higher-value deals. --- - [Login](https://tool.managedservicesplatform.com/) - [Help](https://help.managedservicesplatform.com/) - [Status](https://managedservicesplatform.statuspage.io/) [![HIT white powerd by msppng](https://www.managedservicesplatform.com/hubfs/HIT%20white%20powerd%20by%20msppng.png) ![HIT white powerd by msppng](https://www.managedservicesplatform.com/hubfs/HIT%20white%20powerd%20by%20msppng.png)](https://www.humanizeit.biz) [![Request Demo](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/388605/35167528-0a8b-4e13-bc76-41b9dcfa705a.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/388605/35167528-0a8b-4e13-bc76-41b9dcfa705a) - [Pricing](https://www.humanizeit.biz/pricing) - [Education](https://www.humanizeit.biz/events) - Humanize IT Podcast - [Youtube](https://www.youtube.com/playlist?list=PLDUiMI4qjlJGa1zA1pwy6-avqM8D3I4OE) - 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I mentioned this in my last Blog post. We live in a very “noisy” world and we need to grab their attention in less than a couple of seconds. This is true for our website too. People don’t read website content any longer. When someone lands on your homepage they will start skimming the page very quickly to decide if they want to spend more time diving deeper. ###### Topics: [Inbound Marketing for IT Companies](https://blog.humanizeit.biz/topic/inbound-marketing-for-it-companies) [MSP](https://blog.humanizeit.biz/topic/msp) [Marketing for IT Companies](https://blog.humanizeit.biz/topic/marketing-for-it-companies) [Win New Clients](https://blog.humanizeit.biz/topic/win-new-clients) [StoryBrand](https://blog.humanizeit.biz/topic/storybrand) ###### 2 min read ## [How to Make Managed Service Provider Marketing Better](https://blog.humanizeit.biz/how-to-make-managed-service-provider-marketing-better) By [Russell Stalters](https://blog.humanizeit.biz/author/russell-stalters) on Sep 11, 2019 [![](https://www.managedservicesplatform.com/hubfs/how-to-make-managed-service-provider-marketing-better.webp)](https://blog.humanizeit.biz/how-to-make-managed-service-provider-marketing-better) Here are two ways to make your making better. Managed Service Providers (MSPs) most often have really complex solutions. One challenge most people in the IT industry suffer is the “curse of knowledge”. The term was coined by Chip and Dan Heath back in 2006 and then they wrote about it in their 2007 book, “[Made to Stick: Why Some Ideas Survive and Others Die](https://amzn.to/2B0FjzS)”. Later, Lee Lefever described practical ways to combat the “curse of knowledge” in his book “[The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand](https://amzn.to/2KDD9pn)”. I highly recommend both of these books to anyone who is marketing and selling IT solutions. ###### Topics: [Inbound Marketing for IT Companies](https://blog.humanizeit.biz/topic/inbound-marketing-for-it-companies) [MSP](https://blog.humanizeit.biz/topic/msp) [Marketing for IT Companies](https://blog.humanizeit.biz/topic/marketing-for-it-companies) [Win New Clients](https://blog.humanizeit.biz/topic/win-new-clients) [StoryBrand](https://blog.humanizeit.biz/topic/storybrand) [MSP Marketing](https://blog.humanizeit.biz/topic/msp-marketing) ###### 2 min read ## [Make Your MSP Blog a IT Sales Tool](https://blog.humanizeit.biz/make-your-msp-blog-a-sales-tool) By [Derek Marin](https://blog.humanizeit.biz/author/derek-marin) on Sep 6, 2019 [![](https://www.managedservicesplatform.com/hubfs/msp-website-counter.gif)](https://blog.humanizeit.biz/make-your-msp-blog-a-sales-tool) Okay, you just exchanged business cards with the owner of an accounting firm during a chamber event.  He said, “*Sure, let’s plan on meeting some time over the next 2 weeks.*” Awesome! You left the event with a qualified lead! Plus, he agreed to meet and he already shook your hand.  The problem, because we all know it’s never that easy, is that there’s a delay. You couldn’t ask him much of anything, and nevermind describing what makes your MSP unique. There’s no set date for the appointment, and who knows, he may bump into a competitor or research online in the next 10 days! So, what do we do now? ###### Topics: [Managed Services Providers](https://blog.humanizeit.biz/topic/managed-services-providers) [Inbound Marketing for IT Companies](https://blog.humanizeit.biz/topic/inbound-marketing-for-it-companies) [IT Sales](https://blog.humanizeit.biz/topic/it-sales) [MSP](https://blog.humanizeit.biz/topic/msp) [Demand Generation for IT Companies](https://blog.humanizeit.biz/topic/demand-generation-for-it-companies) [Marketing for IT Companies](https://blog.humanizeit.biz/topic/marketing-for-it-companies) [IT Consultative Sales](https://blog.humanizeit.biz/topic/it-consultative-sales) [Win New Clients](https://blog.humanizeit.biz/topic/win-new-clients) ###### 5 min read ## [Scaling up your MSP with Verne Harnish](https://blog.humanizeit.biz/scaling-up-with-verne-harnish) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Mar 31, 2016 [![](https://www.managedservicesplatform.com/hubfs/scaling-up-verne-harnish.jpg)](https://blog.humanizeit.biz/scaling-up-with-verne-harnish) We are continuing the “MSP 2.0 bestseller” series in March, as well. No question, one of my all time personal favorite books is Mastering the Rockefeller Habits from Verne Harnish. It helped me to apply the paradigm of “work on your business instead of in your business”. For many Managed Services Provider leaders this book has been a foundation to building their businesses. He’s followed this with his new book Scaling Up - Mastering the Rockefeller Habits 2.0. I had a chat with him about the required steps for Managed Services Providers to stay on top of their business and to start Scaling Up! Verne is straight to the point, so put on your seat belts and get your notepad open, this is going to be a high-paced trip! ###### Topics: [vCIO](https://blog.humanizeit.biz/topic/vcio) [IT Sales Person](https://blog.humanizeit.biz/topic/it-sales-person) [Managed Services Providers](https://blog.humanizeit.biz/topic/managed-services-providers) [MSP](https://blog.humanizeit.biz/topic/msp) [Marketing for IT Companies](https://blog.humanizeit.biz/topic/marketing-for-it-companies) [MSP Bestseller Series](https://blog.humanizeit.biz/topic/msp-bestseller-series) ###### 6 min read ## [4 Disciplines of MSP Service Development](https://blog.humanizeit.biz/4-disciplines-of-msp-service-development) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Mar 4, 2016 [![](https://www.managedservicesplatform.com/hubfs/Blog/4_disciplines.png)](https://blog.humanizeit.biz/4-disciplines-of-msp-service-development)   One of the most under-appreciated success factors of an MSP is its capacity to develop services. We’re the purveyors of Managed Services; there are hundreds in the repertoire of any given MSP. This keeps us busy - going from concept to a product that can be sold and delivered is a long road. While product based companies have a process for product development, we service companies too often overlook the value in this powerful business practice, where all our innovation, differentiation, profitability and growth can be formulated in advance. The trend of fragmentation in services - into verticals, delivery tools, integrations - just multiplies the need for planned process. The usual development process for managed services providers is to do a project - develop something that solves a problem for (and with) a specific client and standardize it later. This can lead to long term future revenue, but without a clear process mixing up service development and the real revenue generating activity of the company will not only kill our internal productivity, but likely our relationship with the client, if everything they see is always in beta testing. Let’s identify some basics to ensure our process is better than the average and pull ahead of the competition. ###### Topics: [vCIO](https://blog.humanizeit.biz/topic/vcio) [IT Sales Person](https://blog.humanizeit.biz/topic/it-sales-person) [IT Management](https://blog.humanizeit.biz/topic/it-management) [MSP](https://blog.humanizeit.biz/topic/msp) [Demand Generation for IT Companies](https://blog.humanizeit.biz/topic/demand-generation-for-it-companies) [Marketing for IT Companies](https://blog.humanizeit.biz/topic/marketing-for-it-companies) [Virtual CIO](https://blog.humanizeit.biz/topic/virtual-cio) [IT Consultative Sales](https://blog.humanizeit.biz/topic/it-consultative-sales) ###### 2 min read ## [MSP 2.0 Podcast](https://blog.humanizeit.biz/msp-20-podcast) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Nov 27, 2015 [![](https://www.managedservicesplatform.com/hubfs/msp-podcast.jpg)](https://blog.humanizeit.biz/msp-20-podcast) We have been producing interviews with MSP Thought Leaders and with our clients for more than a year now. We started this as an ad-hoc practice to usher great MSP 2.0 insights into the community. People seem to be enjoying the free interview format without presentation, special offers and other sales tactics. Now with over 16 interviews we’ve received a ton of feedback and the message we’re getting most often is to make the content available in a podcast format. Many people like listening to these inspiring talks during their commute, or just in the background. So we have transferred all videos to a Podcast format and it’s available here. ###### Topics: [vCIO](https://blog.humanizeit.biz/topic/vcio) [Virtual Chief Information Officer](https://blog.humanizeit.biz/topic/virtual-chief-information-officer) [IT Sales](https://blog.humanizeit.biz/topic/it-sales) [Business Building for IT Companies](https://blog.humanizeit.biz/topic/business-building-for-it-companies) [MSP](https://blog.humanizeit.biz/topic/msp) [Marketing for IT Companies](https://blog.humanizeit.biz/topic/marketing-for-it-companies) ###### 2 min read ## [Cold calling best practices with Carrie Simpson](https://blog.humanizeit.biz/cold-calling-with-the-msp-2.0-proposition) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Oct 1, 2015 [![](https://www.managedservicesplatform.com/hubfs/cold-calling-with-the-msp-proposition.jpg)](https://blog.humanizeit.biz/cold-calling-with-the-msp-2.0-proposition) Carrie Simpson, Founder and CEO of [Managed Sales Pros](https://www.managedsalespros.com/) is the one and only MSP Cold Calling guru- an expert on what drives tangible results. Though we are very much focused on the inbound marketing side of lead generation, we cannot deny the potential performance of cold calling. I was really interested in her best practices in getting leads over the phone, and surprised by some of the hints and tips Carrie shared with me. She talks on how to overcome call reluctance, how to build a winning script, and how to best manage the time investment.   ###### Topics: [IT Sales Person](https://blog.humanizeit.biz/topic/it-sales-person) [Managed Services Providers](https://blog.humanizeit.biz/topic/managed-services-providers) [Inbound Marketing for IT Companies](https://blog.humanizeit.biz/topic/inbound-marketing-for-it-companies) [IT Sales](https://blog.humanizeit.biz/topic/it-sales) [MSP](https://blog.humanizeit.biz/topic/msp) [Marketing for IT Companies](https://blog.humanizeit.biz/topic/marketing-for-it-companies) ###### 5 min read ## [How to turn an unknown visitor into a lead easier than you thought](https://blog.humanizeit.biz/how-to-turn-a-strange-visitor-into-a-lead-easier-than-you-thought) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Sep 4, 2015 [![](https://www.managedservicesplatform.com/hubfs/turn-a-visitor-into-a-msp-lead.jpg)](https://blog.humanizeit.biz/how-to-turn-a-strange-visitor-into-a-lead-easier-than-you-thought) We’ve been talking about the [4+1 Website Sins Preventing MSPs from getting more MSP leads](https://blog.humanizeit.biz/41-sins-of-the-msp-websites-prevent-you-to-get-more-leads). Many of you are asking, "Okay. I know our MSP website doesn’t generate leads like we wish it did, but we don’t have the money and time to re-work it, so what do you suggest?"  Here we describe a process to add elements to your current MSP website in under 60 minutes and generate leads. ###### Topics: [Managed Services Providers](https://blog.humanizeit.biz/topic/managed-services-providers) [Inbound Marketing for IT Companies](https://blog.humanizeit.biz/topic/inbound-marketing-for-it-companies) [MSP](https://blog.humanizeit.biz/topic/msp) [Demand Generation for IT Companies](https://blog.humanizeit.biz/topic/demand-generation-for-it-companies) [Marketing for IT Companies](https://blog.humanizeit.biz/topic/marketing-for-it-companies) [Win New Clients](https://blog.humanizeit.biz/topic/win-new-clients) [All posts](https://blog.humanizeit.biz/all) [Next](https://blog.humanizeit.biz/topic/marketing-for-it-companies/page/2) [![Sign up for the Client Engagement Excellence Manifesto PDF coming end of January](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/388605/91c338c8-f4a5-4b5f-be05-e2a3093ff4c0.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/388605/91c338c8-f4a5-4b5f-be05-e2a3093ff4c0) ### Sign up for updates ### Featured ### Pick a topic, any topic. - [Recent Posts](https://blog.humanizeit.biz) - [QBR](https://blog.managedservicesplatform.com/topic/qbr#topic) - [vCIO](https://blog.managedservicesplatform.com/topic/vcio#topic) - [Client Success](https://blog.managedservicesplatform.com/topic/client-success#topic) - [Technical Account Manager](https://blog.managedservicesplatform.com/topic/technical-account-manager#topic) - [Humanize IT podcast](https://blog.managedservicesplatform.com/topic/humanize-podcast#topic) ##### PRODUCT PRODUCT - [IT Client Engagement](https://www.humanizeit.biz/it-client-engagement) - [IT CRM](https://www.humanizeit.biz/strategic-msp) - [IT Sales](https://www.humanizeit.biz/it-sales) - [Pricing](https://www.humanizeit.biz/pricing-old-877) ##### QBR TOOLKIT QBR TOOLKIT - [QBR Discussion Points Checklist](https://info.humanizeit.biz/qbr-discussion-points-checklist) - [Executive QBR Power Questions](https://info.humanizeit.biz/executive-qbr-power-questions) - [Remote QBR Checklist](https://info.humanizeit.biz/remote-qbr-checklist) - [QBR Annual Playbook](https://info.humanizeit.biz/qbr-annual-playbook) - [QBR Time Calculator](https://info.humanizeit.biz/qbr-time-calculator) ##### RESOURCES RESOURCES - [Peer Groups](http://www.managedservicesplatform.com/peer-groups) - [Upcoming Events](https://www.humanizeit.biz/upcoming-member-events) - [QBR Toolkit](https://www.humanizeit.biz/qbr) - [Win New Clients with IT Audits](https://www.humanizeit.biz/win-new-clients-resources) - [Upsell Clients with QBRs](https://www.humanizeit.biz/expand-existing-clients-resources) - [Implement New IT Services](https://www.humanizeit.biz/implement-new-it-services-resources) - [Structure vCIO Operations](https://www.humanizeit.biz/structure-account-management-and-vcio-operation) ##### BLOG BLOG - [Quarterly Business Review - QBR](https://blog.managedservicesplatform.com/topic/qbr) - [Virtual CIO - vCIO](https://blog.managedservicesplatform.com/topic/vcio) - [IT Account Management](https://blog.managedservicesplatform.com/topic/it-account-management) - [IT Consultative Sales](https://blog.managedservicesplatform.com/topic/it-consultative-sales) - [Cyber Security](https://blog.managedservicesplatform.com/topic/cybersecurity) [![HIT white powerd by msppng](https://www.managedservicesplatform.com/hubfs/HIT%20white%20powerd%20by%20msppng.png "HIT white powerd by msppng")](https://blog.humanizeit.biz/) - [Terms](https://www.humanizeit.biz/terms-conditions) - [Privacy Policy](https://www.humanizeit.biz/privacy-policy) Copyright © 2020 Humanize IT