--- title: Market Your MSP (Part 1) description: There is enthusiasm when MSPs talk to business owners, but it can be hard to translate that excitement to the client. image: https://www.managedservicesplatform.com/hubfs/Market%20Your%20MSP.jpeg --- ### [LOGIN](https://tool.managedservicesplatform.com/#/login) | [HELP](https://help.managedservicesplatform.com/)**  [![UNICORNS ARE REAL](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/388605/d93d8ae5-f67c-45b4-8ba6-ae32d30f5ce3.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/388605/d93d8ae5-f67c-45b4-8ba6-ae32d30f5ce3)** Search Site Search [![logo-hit-mspl-white-horizontal-01-1](https://blog.humanizeit.biz/hs-fs/hubfs/logo-hit-mspl-white-horizontal-01-1.png?width=919&height=170&name=logo-hit-mspl-white-horizontal-01-1.png)](https://www.managedservicesplatform.com/) [![logo-hit-mspl-white-horizontal-01-1](https://blog.humanizeit.biz/hs-fs/hubfs/logo-hit-mspl-white-horizontal-01-1.png?width=919&height=170&name=logo-hit-mspl-white-horizontal-01-1.png) logo-hit-mspl-white-horizontal-01-1](https://www.managedservicesplatform.com/) - [Pricing](https://www.humanizeit.biz/pricing) - [Education](https://www.humanizeit.biz/events) - Humanize IT Podcast - [Youtube](https://www.youtube.com/playlist?list=PLDUiMI4qjlJGa1zA1pwy6-avqM8D3I4OE) - [Spotify](https://open.spotify.com/show/3HRZBruDAP9oyVnloUHABO) - [Apple](https://podcasts.apple.com/us/podcast/humanize-it/id1511560088) - [2024 Weekly Schedule](https://www.humanizeit.biz/events) - On-Demand Webinars - [3 Award-Winning Technologies to Evolve your MSP](https://info.humanizeit.biz/3-award-winning-technologies-to-evolve-your-msp) - [Compliance for Engineers](https://info.humanizeit.biz/compliance-for-engineers) - [Pentesting and Profits](https://info.humanizeit.biz/pentesting-and-profits) - [Your Website is Rubbish](https://info.humanizeit.biz/webinar-your-website-is-rubbish) - [Youtube Webinar Playlist](https://youtube.com/playlist?list=PLDUiMI4qjlJFkYjXQSPwCtmAnK1hFogHR) - [Automate All Your QBRs](https://info.humanizeit.biz/automate-all-your-qbrs) - Free Tools - [Asset Recycling Program](https://www.humanizeit.biz/eol) - [IT Warranty Lookup (Beta)](https://warranty.humanizeit.biz) - [QBR Toolkit](https://www.humanizeit.biz/qbr) - [Meeting Maker](https://meeting-maker.humanizeit.biz/) - [Resources](https://www.humanizeit.biz/expand-existing-clients-resources) - [Coaching](https://www.humanizeit.biz/coaching) - [Expand Existing Clients](https://www.humanizeit.biz/expand-existing-clients-resources) - [Win New Clients](https://www.humanizeit.biz/win-new-clients-resources) - [Structure AM/vCIO Operation](https://www.humanizeit.biz/structure-account-management-and-vcio-operation) - [Implement New IT Services](https://www.humanizeit.biz/implement-new-it-services-resources) - [HIT Knowledge Base](https://help.humanizeit.biz) - Demo Personas - [The Dispatch](https://app.managedservicesplatform.com/clients/8963/home/public/sc-e6d2ab31-6cab-47c0-a47c-a2cfeb969405) - [Streamlined QBR](https://app.managedservicesplatform.com/clients/8963/home/public/sc-f63143e0-3b3a-479e-91a4-835a18b60516) - [CISO](https://app.managedservicesplatform.com/clients/8963/home/public/sc-8365f6b2-2bf3-4ddf-a80c-1515685af50e) - [Annual Budget](https://app.managedservicesplatform.com/clients/8963/home/public/sc-b59d26eb-c3e3-43c6-94fa-3a4f4bb82432) - [About](https://www.humanizeit.biz/about) - [AI Open Letter](https://www.humanizeit.biz/ai-open-letter) - [Testimonials](https://www.humanizeit.biz/testimonials) - [Terms and Conditions](https://www.humanizeit.biz/terms-conditions) - [Privacy Policy](https://www.humanizeit.biz/privacy-policy) - [Security | SOC2](https://www.humanizeit.biz/security) [REQUEST DEMO](https://info.humanizeit.biz/humanize-it-platform-demo) ### [LOGIN](https://tool.managedservicesplatform.com/#/login) | [HELP](https://help.managedservicesplatform.com/)**  [![UNICORNS ARE REAL](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/388605/d93d8ae5-f67c-45b4-8ba6-ae32d30f5ce3.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/388605/d93d8ae5-f67c-45b4-8ba6-ae32d30f5ce3)** Search Site # Market Your MSP (Part 1) By [Adam Walter](https://blog.humanizeit.biz/author/adam-walter) on October 18 2021 ![](https://www.managedservicesplatform.com/hubfs/Market%20Your%20MSP.jpeg) Apple Podcasts: https://apple.co/2NHRRDl Spotify: https://spoti.fi/3AyHCUd MSPs can easily talk to each other about the latest gadgets and gizmos, but talking to other people about that same technology can be more of a struggle. It is the same with MSPs and their conversations with businesses.  Watching someone try to sell their services to people can be like watching a slow-moving train wreck — there is enthusiasm when MSPs talk to business owners, but it can be hard to translate that excitement to the client.  That is where the importance of conversations comes into play. If you’re an MSP, then your entire training for becoming an MSP has been technical. You learned the tips and tricks and workarounds for all things technology. Now, all of a sudden, you are being asked to work with people and explain your services and abilities to them. You most likely do not have the training or knowledge to have conversations that will enable those business professionals to fully understand what it is that you do and what you can do for them.  When entering those conversations, it is important to approach them as people and not as machines. You cannot simply throw solutions their way expecting them to grasp what it is that you are trying to tell them. You have to listen — find common ground and really understand what it is that they care about.  If you are only talking about technology, it will most likely make their eyes glaze over and feel impersonal. At the selling stage, business professionals do not care about the technology — they care about whether they like you or not. Look at the technology solution through their eyes. See how this technology can truly help them, not from an IT standpoint, but from a personal perspective.  Here’s an example. An MSP makes a business’s internet speed much faster and its bandwidth much better. The MSP will look at this solution as a complete technical solution. But, the business professional is excited about having extra time due to not having to actually drive into the office, letting them attend their daughter’s softball game. Both people had totally different standards to measure success, but both situations were using the same technology.  Ultimately, people make most decisions with their hearts, not their heads. If you are great at connecting with the person before talking business, then selling to them will be much better for both parties.  [Inbound Marketing for IT Companies](https://blog.humanizeit.biz/topic/inbound-marketing-for-it-companies), [Marketing for IT Companies](https://blog.humanizeit.biz/topic/marketing-for-it-companies), [IT Consultative Sales](https://blog.humanizeit.biz/topic/it-consultative-sales), [Win New Clients](https://blog.humanizeit.biz/topic/win-new-clients) ##### Like it? Share it: [Twitter](https://twitter.com/intent/tweet?url=https://blog.humanizeit.biz/market-your-msp-part-1) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.humanizeit.biz/market-your-msp-part-1) [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://blog.humanizeit.biz/market-your-msp-part-1) ### You may also like [Marketing Your MSP Part 2](https://blog.humanizeit.biz/marketing-your-msp-part-2) ##### [Marketing Your MSP Part 2](https://blog.humanizeit.biz/marketing-your-msp-part-2) 25 October, 2021 Apple Podcasts: https://apple.co/2NHRRDl Spotify: https://spoti.fi/3AyHCUd [Read this article](https://blog.humanizeit.biz/marketing-your-msp-part-2) [Twitter](https://twitter.com/intent/tweet?url=https://blog.humanizeit.biz/marketing-your-msp-part-2) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.humanizeit.biz/marketing-your-msp-part-2) [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://blog.humanizeit.biz/marketing-your-msp-part-2) [How to Make Managed Service Provider Marketing Better](https://blog.humanizeit.biz/how-to-make-managed-service-provider-marketing-better) ##### [How to Make Managed Service Provider Marketing Better](https://blog.humanizeit.biz/how-to-make-managed-service-provider-marketing-better) 11 September, 2019 Here are two ways to make your making better. Managed Service Providers (MSPs) most often have really complex solutions.... [Read this article](https://blog.humanizeit.biz/how-to-make-managed-service-provider-marketing-better) [Twitter](https://twitter.com/intent/tweet?url=https://blog.humanizeit.biz/how-to-make-managed-service-provider-marketing-better) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.humanizeit.biz/how-to-make-managed-service-provider-marketing-better) [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://blog.humanizeit.biz/how-to-make-managed-service-provider-marketing-better) [Why inbound marketing works for MSPs](https://blog.humanizeit.biz/why-inbound-marketing-is-good-for-msps) ##### [Why inbound marketing works for MSPs](https://blog.humanizeit.biz/why-inbound-marketing-is-good-for-msps) 27 October, 2014 Let’s begin with what makes inbound marketing great in general. It draws your target audience to you, so you don’t have ... 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