--- title: Build a Better MSP - Blog | NIST Cyber Security description: NIST Cyber Security | Build a Better MSP and Transform From an IT Service Provider to a High-Value Business Partner. Differentiate your MSP from your competition with ease, get in front of potential ideal clients and close higher-value deals. --- - [Login](https://tool.managedservicesplatform.com/) - [Help](https://help.managedservicesplatform.com/) - [Status](https://managedservicesplatform.statuspage.io/) [![HIT white powerd by msppng](https://www.managedservicesplatform.com/hubfs/HIT%20white%20powerd%20by%20msppng.png) ![HIT white powerd by msppng](https://www.managedservicesplatform.com/hubfs/HIT%20white%20powerd%20by%20msppng.png)](https://www.humanizeit.biz) [![Request Demo](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/388605/35167528-0a8b-4e13-bc76-41b9dcfa705a.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/388605/35167528-0a8b-4e13-bc76-41b9dcfa705a) - [Pricing](https://www.humanizeit.biz/pricing) - [Education](https://www.humanizeit.biz/events) - Humanize IT Podcast - [Youtube](https://www.youtube.com/playlist?list=PLDUiMI4qjlJGa1zA1pwy6-avqM8D3I4OE) - [Spotify](https://open.spotify.com/show/3HRZBruDAP9oyVnloUHABO) - [Apple](https://podcasts.apple.com/us/podcast/humanize-it/id1511560088) - [2024 Weekly Schedule](https://www.humanizeit.biz/events) - On-Demand Webinars - [3 Award-Winning Technologies to Evolve your MSP](https://info.humanizeit.biz/3-award-winning-technologies-to-evolve-your-msp) - [Compliance for Engineers](https://info.humanizeit.biz/compliance-for-engineers) - [Pentesting and Profits](https://info.humanizeit.biz/pentesting-and-profits) - [Your Website is Rubbish](https://info.humanizeit.biz/webinar-your-website-is-rubbish) - [Youtube Webinar Playlist](https://youtube.com/playlist?list=PLDUiMI4qjlJFkYjXQSPwCtmAnK1hFogHR) - [Automate All Your QBRs](https://info.humanizeit.biz/automate-all-your-qbrs) - Free Tools - [Asset Recycling Program](https://www.humanizeit.biz/eol) - [IT Warranty Lookup (Beta)](https://warranty.humanizeit.biz) - [QBR Toolkit](https://www.humanizeit.biz/qbr) - [Meeting Maker](https://meeting-maker.humanizeit.biz/) - [Resources](https://www.humanizeit.biz/expand-existing-clients-resources) - [Coaching](https://www.humanizeit.biz/coaching) - [Expand Existing Clients](https://www.humanizeit.biz/expand-existing-clients-resources) - [Win New Clients](https://www.humanizeit.biz/win-new-clients-resources) - [Structure AM/vCIO Operation](https://www.humanizeit.biz/structure-account-management-and-vcio-operation) - [Implement New IT Services](https://www.humanizeit.biz/implement-new-it-services-resources) - [HIT Knowledge Base](https://help.humanizeit.biz) - Demo Personas - [The Dispatch](https://app.managedservicesplatform.com/clients/8963/home/public/sc-e6d2ab31-6cab-47c0-a47c-a2cfeb969405) - [Streamlined QBR](https://app.managedservicesplatform.com/clients/8963/home/public/sc-f63143e0-3b3a-479e-91a4-835a18b60516) - [CISO](https://app.managedservicesplatform.com/clients/8963/home/public/sc-8365f6b2-2bf3-4ddf-a80c-1515685af50e) - [Annual Budget](https://app.managedservicesplatform.com/clients/8963/home/public/sc-b59d26eb-c3e3-43c6-94fa-3a4f4bb82432) - [About](https://www.humanizeit.biz/about) - [AI Open Letter](https://www.humanizeit.biz/ai-open-letter) - [Testimonials](https://www.humanizeit.biz/testimonials) - [Terms and Conditions](https://www.humanizeit.biz/terms-conditions) - [Privacy Policy](https://www.humanizeit.biz/privacy-policy) - [Security | SOC2](https://www.humanizeit.biz/security) ###### 3 min read ## [Client Engagement in 2021 New Features](https://blog.humanizeit.biz/client-engagement-in-2021-new-features) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Dec 10, 2020 [![](https://www.managedservicesplatform.com/hubfs/mspl-new-features-2021.jpg)](https://blog.humanizeit.biz/client-engagement-in-2021-new-features) At Managed Services Platform our vision has always been to turn technically heavy client meetings into engaging value added business conversations.  2020 has brought new challenges for Account Managers and vCIOs. Client meetings became remote, the duration of sessions shrank, the topics in QBRs steadily increased and clients got very apprehensive about investing in general. We would like to go through the upcoming new features to make sure you can solve those challenge. ###### Topics: [Managed Services Providers](https://blog.humanizeit.biz/topic/managed-services-providers) [IT Client Engagement](https://blog.humanizeit.biz/topic/it-client-engagement) [NIST Cyber Security](https://blog.humanizeit.biz/topic/nist-cyber-security) [Technical Account Manager](https://blog.humanizeit.biz/topic/technical-account-manager) [Managed Services Platform](https://blog.humanizeit.biz/topic/managed-services-platform) ###### 6 min read ## [How to bridge the gap between cyber security technologies and business value](https://blog.humanizeit.biz/how-to-bridge-the-gap-between-cyber-security-technologies-and-business-value) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Dec 3, 2020 [![](https://www.managedservicesplatform.com/hubfs/cybersecurity-business.jpg)](https://blog.humanizeit.biz/how-to-bridge-the-gap-between-cyber-security-technologies-and-business-value) The borders of the network have disappeared, and people have moved out of the office with minimal focus on securing their remote environment. Ransomware events are increasing in both frequency and amounts demanded. Compliance and certification is getting more focus as governments move to support cyber security initiatives. The news is full of talk about security concerns.  Despite all the trends favouring cyber security related services, the gap is still growing between the real value of cyber security Services and their perceived business value.  In this article we go after why MSPs still seem to be struggling to articulate the business value of higher cyber security standards, creating proper business development plans and capturing the market opportunity. That leads to all kinds of problems for clients, including not being protected. Bad executive decisions mean MSPs cannot monetize cyber security services and end up hurting their bottom lines. ###### Topics: [Managed Services Providers](https://blog.humanizeit.biz/topic/managed-services-providers) [IT Account Management](https://blog.humanizeit.biz/topic/it-account-management) [Strategic Leadership](https://blog.humanizeit.biz/topic/strategic-leadership) [NIST Cyber Security](https://blog.humanizeit.biz/topic/nist-cyber-security) [IT Business Development](https://blog.humanizeit.biz/topic/it-business-development) ###### 4 min read ## [Debate on All In vs. Modular MSP pricing](https://blog.humanizeit.biz/debate-on-all-in-vs-modular-msp-pricing) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Jan 30, 2020 [![](https://www.managedservicesplatform.com/hubfs/define-the-value-of-your-msp-business.png)](https://blog.humanizeit.biz/debate-on-all-in-vs-modular-msp-pricing) The Managed Services business was created from the traditional suite of desktop management, backup, network and server support. Most MSPs now are offering various services outside the traditional managed infrastructure scope: application management, additional cyber security or virtual CIO services. This is the evolution of managed services, and the right way, however many MSPs have just reactively added some of these services to stay relevant to their customers and protect the core MSP services. They might call themselves "your IT department." Let's check out why it’s a problem and what to do about it. ###### Topics: [Business Building for IT Companies](https://blog.humanizeit.biz/topic/business-building-for-it-companies) [MSP Pricing](https://blog.humanizeit.biz/topic/msp-pricing) [NIST Cyber Security](https://blog.humanizeit.biz/topic/nist-cyber-security) [Implement New IT Services](https://blog.humanizeit.biz/topic/implement-new-it-services) ###### 9 min read ## [Accelerate Your Growth with the new features just released](https://blog.humanizeit.biz/accelerate-your-growth-with-the-new-features-just-released) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Oct 18, 2019 [![](https://www.managedservicesplatform.com/hubfs/image-24.png)](https://blog.humanizeit.biz/accelerate-your-growth-with-the-new-features-just-released) I am happy to introduce the sets of software features, updated templates, expert guide content and super specific programs to accelerate your growth! If your Account Management is not producing project revenues, your vCIO is not getting paid for advice, your Sales people are not getting leads or your cyber security services are not being sold then this release is for you! This is what we are going to cover: 1. New Software Features for Growth 2. Expert Guides for Growth 3. Role Specific Programs for Growth 4. Quarterly Sprints for Growth ###### Topics: [vCIO](https://blog.humanizeit.biz/topic/vcio) [IT Sales Person](https://blog.humanizeit.biz/topic/it-sales-person) [Business Building for IT Companies](https://blog.humanizeit.biz/topic/business-building-for-it-companies) [IT Account Management](https://blog.humanizeit.biz/topic/it-account-management) [IT Client Engagement](https://blog.humanizeit.biz/topic/it-client-engagement) [NIST Cyber Security](https://blog.humanizeit.biz/topic/nist-cyber-security) [Implement New IT Services](https://blog.humanizeit.biz/topic/implement-new-it-services) [Win New Clients](https://blog.humanizeit.biz/topic/win-new-clients) [Profitable Operations](https://blog.humanizeit.biz/topic/profitable-operations) [Technical Account Manager](https://blog.humanizeit.biz/topic/technical-account-manager) [Skip Ziegler](https://blog.humanizeit.biz/topic/skip-ziegler) ###### 8 min read ## [The 4 Steps of Successful Cyber Security Service Monetization](https://blog.humanizeit.biz/the-4-steps-of-successful-cybersecurity-service-monetization) By [Caleb Christopher](https://blog.humanizeit.biz/author/caleb-christopher) on Aug 15, 2019 [![](https://www.managedservicesplatform.com/hubfs/rmonetize-cybersecurity-service.jpg)](https://blog.humanizeit.biz/the-4-steps-of-successful-cybersecurity-service-monetization) In my observation, previously working for an managed service provider and now with MSPs: for some, monetizing security is an elusive goal that seems to be reserved for those who already have connections, experience, and the right customers. Why? ###### Topics: [IT Sales](https://blog.humanizeit.biz/topic/it-sales) [NIST Cyber Security](https://blog.humanizeit.biz/topic/nist-cyber-security) [Implement New IT Services](https://blog.humanizeit.biz/topic/implement-new-it-services) [IT Security](https://blog.humanizeit.biz/topic/it-security) [IT Business Development](https://blog.humanizeit.biz/topic/it-business-development) ###### 2 min read ## [Webinar Takeaways on Selling IT Security and Compliance](https://blog.humanizeit.biz/takeaways-on-selling-it-security-and-compliance) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Aug 15, 2014 [![](https://www.managedservicesplatform.com/hubfs/social-suggested-images/steve_rutkovitz-7.png)](https://blog.humanizeit.biz/takeaways-on-selling-it-security-and-compliance) It was a really engaging talk with Steve Rutkovitz CEO of [Choice CyberSecurity](https://www.choicecybersecurity.com/about). He is a very successful MSP practitioner specializing in IT Security and Compliance. We were talking about MSP challenges, strategies, [IT consultative sales processes](https://blog.humanizeit.biz/the-6-steps-of-the-it-consultative-sales-process), [IT security and compliance opportunities and partnerships](https://blog.humanizeit.biz/the-4-steps-of-successful-cybersecurity-service-monetization), and I learned the following: ###### Topics: [IT Sales Person](https://blog.humanizeit.biz/topic/it-sales-person) [Managed Services Providers](https://blog.humanizeit.biz/topic/managed-services-providers) [IT Sales](https://blog.humanizeit.biz/topic/it-sales) [Business Building for IT Companies](https://blog.humanizeit.biz/topic/business-building-for-it-companies) [MSP](https://blog.humanizeit.biz/topic/msp) [IT Consultative Sales](https://blog.humanizeit.biz/topic/it-consultative-sales) [NIST Cyber Security](https://blog.humanizeit.biz/topic/nist-cyber-security) [IT Security](https://blog.humanizeit.biz/topic/it-security) [All posts](https://blog.humanizeit.biz/all) [![Sign up for the Client Engagement Excellence Manifesto PDF coming end of January](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/388605/91c338c8-f4a5-4b5f-be05-e2a3093ff4c0.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/388605/91c338c8-f4a5-4b5f-be05-e2a3093ff4c0) ### Sign up for updates ### Featured ### Pick a topic, any topic. - [Recent Posts](https://blog.humanizeit.biz) - [QBR](https://blog.managedservicesplatform.com/topic/qbr#topic) - [vCIO](https://blog.managedservicesplatform.com/topic/vcio#topic) - [Client Success](https://blog.managedservicesplatform.com/topic/client-success#topic) - [Technical Account Manager](https://blog.managedservicesplatform.com/topic/technical-account-manager#topic) - [Humanize IT podcast](https://blog.managedservicesplatform.com/topic/humanize-podcast#topic) ##### PRODUCT PRODUCT - [IT Client Engagement](https://www.humanizeit.biz/it-client-engagement) - [IT CRM](https://www.humanizeit.biz/strategic-msp) - [IT Sales](https://www.humanizeit.biz/it-sales) - [Pricing](https://www.humanizeit.biz/pricing-old-877) ##### QBR TOOLKIT QBR TOOLKIT - [QBR Discussion Points Checklist](https://info.humanizeit.biz/qbr-discussion-points-checklist) - [Executive QBR Power Questions](https://info.humanizeit.biz/executive-qbr-power-questions) - [Remote QBR Checklist](https://info.humanizeit.biz/remote-qbr-checklist) - [QBR Annual Playbook](https://info.humanizeit.biz/qbr-annual-playbook) - [QBR Time Calculator](https://info.humanizeit.biz/qbr-time-calculator) ##### RESOURCES RESOURCES - [Peer Groups](http://www.managedservicesplatform.com/peer-groups) - [Upcoming Events](https://www.humanizeit.biz/upcoming-member-events) - [QBR Toolkit](https://www.humanizeit.biz/qbr) - [Win New Clients with IT Audits](https://www.humanizeit.biz/win-new-clients-resources) - [Upsell Clients with QBRs](https://www.humanizeit.biz/expand-existing-clients-resources) - [Implement New IT Services](https://www.humanizeit.biz/implement-new-it-services-resources) - [Structure vCIO Operations](https://www.humanizeit.biz/structure-account-management-and-vcio-operation) ##### BLOG BLOG - [Quarterly Business Review - QBR](https://blog.managedservicesplatform.com/topic/qbr) - [Virtual CIO - vCIO](https://blog.managedservicesplatform.com/topic/vcio) - [IT Account Management](https://blog.managedservicesplatform.com/topic/it-account-management) - [IT Consultative Sales](https://blog.managedservicesplatform.com/topic/it-consultative-sales) - [Cyber Security](https://blog.managedservicesplatform.com/topic/cybersecurity) [![HIT white powerd by msppng](https://www.managedservicesplatform.com/hubfs/HIT%20white%20powerd%20by%20msppng.png "HIT white powerd by msppng")](https://blog.humanizeit.biz/) - [Terms](https://www.humanizeit.biz/terms-conditions) - [Privacy Policy](https://www.humanizeit.biz/privacy-policy) Copyright © 2020 Humanize IT