--- title: Build a Better MSP - Blog | MSP Pricing description: MSP Pricing | Build a Better MSP and Transform From an IT Service Provider to a High-Value Business Partner. Differentiate your MSP from your competition with ease, get in front of potential ideal clients and close higher-value deals. --- - [Login](https://tool.managedservicesplatform.com/) - [Help](https://help.managedservicesplatform.com/) - [Status](https://managedservicesplatform.statuspage.io/) [![HIT white powerd by msppng](https://www.managedservicesplatform.com/hubfs/HIT%20white%20powerd%20by%20msppng.png) ![HIT white powerd by msppng](https://www.managedservicesplatform.com/hubfs/HIT%20white%20powerd%20by%20msppng.png)](https://www.humanizeit.biz) [![Request Demo](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/388605/35167528-0a8b-4e13-bc76-41b9dcfa705a.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/388605/35167528-0a8b-4e13-bc76-41b9dcfa705a) - [Pricing](https://www.humanizeit.biz/pricing) - [Education](https://www.humanizeit.biz/events) - Humanize IT Podcast - [Youtube](https://www.youtube.com/playlist?list=PLDUiMI4qjlJGa1zA1pwy6-avqM8D3I4OE) - [Spotify](https://open.spotify.com/show/3HRZBruDAP9oyVnloUHABO) - [Apple](https://podcasts.apple.com/us/podcast/humanize-it/id1511560088) - [2024 Weekly Schedule](https://www.humanizeit.biz/events) - On-Demand Webinars - [3 Award-Winning Technologies to Evolve your MSP](https://info.humanizeit.biz/3-award-winning-technologies-to-evolve-your-msp) - [Compliance for Engineers](https://info.humanizeit.biz/compliance-for-engineers) - [Pentesting and Profits](https://info.humanizeit.biz/pentesting-and-profits) - [Your Website is Rubbish](https://info.humanizeit.biz/webinar-your-website-is-rubbish) - [Youtube Webinar Playlist](https://youtube.com/playlist?list=PLDUiMI4qjlJFkYjXQSPwCtmAnK1hFogHR) - [Automate All Your QBRs](https://info.humanizeit.biz/automate-all-your-qbrs) - Free Tools - [Asset Recycling Program](https://www.humanizeit.biz/eol) - [IT Warranty Lookup (Beta)](https://warranty.humanizeit.biz) - [QBR Toolkit](https://www.humanizeit.biz/qbr) - [Meeting Maker](https://meeting-maker.humanizeit.biz/) - [Resources](https://www.humanizeit.biz/expand-existing-clients-resources) - [Coaching](https://www.humanizeit.biz/coaching) - [Expand Existing Clients](https://www.humanizeit.biz/expand-existing-clients-resources) - [Win New Clients](https://www.humanizeit.biz/win-new-clients-resources) - [Structure AM/vCIO Operation](https://www.humanizeit.biz/structure-account-management-and-vcio-operation) - [Implement New IT Services](https://www.humanizeit.biz/implement-new-it-services-resources) - [HIT Knowledge Base](https://help.humanizeit.biz) - Demo Personas - [The Dispatch](https://app.managedservicesplatform.com/clients/8963/home/public/sc-e6d2ab31-6cab-47c0-a47c-a2cfeb969405) - [Streamlined QBR](https://app.managedservicesplatform.com/clients/8963/home/public/sc-f63143e0-3b3a-479e-91a4-835a18b60516) - [CISO](https://app.managedservicesplatform.com/clients/8963/home/public/sc-8365f6b2-2bf3-4ddf-a80c-1515685af50e) - [Annual Budget](https://app.managedservicesplatform.com/clients/8963/home/public/sc-b59d26eb-c3e3-43c6-94fa-3a4f4bb82432) - [About](https://www.humanizeit.biz/about) - [AI Open Letter](https://www.humanizeit.biz/ai-open-letter) - [Testimonials](https://www.humanizeit.biz/testimonials) - [Terms and Conditions](https://www.humanizeit.biz/terms-conditions) - [Privacy Policy](https://www.humanizeit.biz/privacy-policy) - [Security | SOC2](https://www.humanizeit.biz/security) ###### 2 min read ## [Dimes, Dollars and Profit](https://blog.humanizeit.biz/dimes-dollars-and-profit) By [Adam Walter](https://blog.humanizeit.biz/author/adam-walter) on Aug 8, 2022 [![](https://www.managedservicesplatform.com/hubfs/8-5-episode212.jpg)](https://blog.humanizeit.biz/dimes-dollars-and-profit) Apple Podcasts: https://apple.co/2NHRRDl Spotify: https://spoti.fi/3AyHCUd Youtube: https://youtu.be/fjYb1uKnNNQ Dimes, dollars and profit. Put away every dime you make and save it for the future. It’s an idea we’ve all heard and are eager to follow because it usually makes more sense to save every penny. But the truth is that stashing money away will never lead to making a profit. You’ll start making money when you prioritize where to spend your time, making human connections and even where to spend your money. In the corporate world, it’s not unusual to find oneself doing nothing and still making money. But as MSPs, we don’t have that luxury. We have to keep things moving, provide solutions for our clients and, most importantly, have conversations. We’ve all found ourselves in those meetings - the kind that can last for hours and take up huge portions of the day. Meetings are important. It allows us to sit down and hammer out all the kinks that may be holding us up and plan for the future. But if these happen too frequently, you’re spending money paying your employees to sit in, they’re losing out on the time where they could be helping your clients and you are losing opportunities for more client engagement. Again, meetings have their place and purpose. However, it is imperative that you prioritize topics of discussion to ensure that you’re spending your time and money wisely. Sales are important. It’s what keeps your business growing and makes your money. But when you walk into a meeting with a potential client, you’re not just selling your product or services. You’re selling your story, listening to theirs, and aligning them so that you can both be excited about your venture together. Make your client engagement memorable. Get to know them. Take them to dinner at their favorite restaurant for your next quarterly meeting. Host an event where your new and existing clients can get together and have fun! Customers are more likely to do business with you if you have taken the time to engage with them. When they know you understand their mission and are passionate about the value you bring to their success, you can continue cultivating a lasting relationship, even if your competitors have lower prices. In the tech world, we tend to be service driven. We have a task or goal and work to get the job done. We focus on the operations and forget about the human element that drives people to want to do business with us. Balance operations and the time you take to engage with customers and staff. The personal touch is guaranteed profit. Your staff feels heard and valued and your clients know that you are invested in their mission. Make sure you are someone that you would do business with, someone you want to work for. Turn your dimes to dollars and start making a profit! Human engagement with both your clients and your staff will drive up your revenue and make your work enjoyable for everyone involved. yone involved.  ###### Topics: [IT Sales Person](https://blog.humanizeit.biz/topic/it-sales-person) [MSP Pricing](https://blog.humanizeit.biz/topic/msp-pricing) [IT Business Development](https://blog.humanizeit.biz/topic/it-business-development) [Humanize Podcast](https://blog.humanizeit.biz/topic/humanize-podcast) ###### 4 min read ## [Debate on All In vs. Modular MSP pricing](https://blog.humanizeit.biz/debate-on-all-in-vs-modular-msp-pricing) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Jan 30, 2020 [![](https://www.managedservicesplatform.com/hubfs/define-the-value-of-your-msp-business.png)](https://blog.humanizeit.biz/debate-on-all-in-vs-modular-msp-pricing) The Managed Services business was created from the traditional suite of desktop management, backup, network and server support. Most MSPs now are offering various services outside the traditional managed infrastructure scope: application management, additional cyber security or virtual CIO services. This is the evolution of managed services, and the right way, however many MSPs have just reactively added some of these services to stay relevant to their customers and protect the core MSP services. They might call themselves "your IT department." Let's check out why it’s a problem and what to do about it. ###### Topics: [Business Building for IT Companies](https://blog.humanizeit.biz/topic/business-building-for-it-companies) [MSP Pricing](https://blog.humanizeit.biz/topic/msp-pricing) [NIST Cyber Security](https://blog.humanizeit.biz/topic/nist-cyber-security) [Implement New IT Services](https://blog.humanizeit.biz/topic/implement-new-it-services) ###### 2 min read ## [Start vCIO with Quick Productized Projects](https://blog.humanizeit.biz/start-vcio-with-quick-productized-projects) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Mar 2, 2017 [![](https://www.msp.app/hubfs/social-suggested-images/itguys-4.jpg)](https://blog.humanizeit.biz/start-vcio-with-quick-productized-projects) Starting vCIO services can be a struggle not just for you and your people, but for the clients too. There are some established expectations of vCIO services, which sets a hurdle right at their kickoff of these services. There is, however, a natural way of solving this problem: use easy to sell and easy to deliver productized vCIO projects. Of course, developing such effective and elegant solutions does take time, so we’ve set up a shortcut to start, and let you build up vCIO Project products instead. Don’t worry - this isn’t taking on new work - just solve problems you’re expected to already, but start getting paid for all you do. Let's see seven examples of typical vCIO products: ###### Topics: [vCIO](https://blog.humanizeit.biz/topic/vcio) [IT Management](https://blog.humanizeit.biz/topic/it-management) [Virtual CIO](https://blog.humanizeit.biz/topic/virtual-cio) [IT Consultative Sales](https://blog.humanizeit.biz/topic/it-consultative-sales) [IT Account Management](https://blog.humanizeit.biz/topic/it-account-management) [MSP Pricing](https://blog.humanizeit.biz/topic/msp-pricing) ###### 4 min read ## [My 7 Ah-ha! moments on the first MSP 2.0 boot-camp](https://blog.humanizeit.biz/my-7-ah-ha-moments-on-the-first-msp-2.0-boot-camp) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Feb 9, 2017 [![](https://www.managedservicesplatform.com/hubfs/msp-boot-camp-aha-moment.jpg)](https://blog.humanizeit.biz/my-7-ah-ha-moments-on-the-first-msp-2.0-boot-camp) We just finished our first ever live 3 day Managed Service Productization boot-camp in Banff, Canada. With 25 participants we worked to crack the code in scaling up the managed services. Jam-packed with real work, the workshop groups created amazing content and generated ideas that have been sparkling. I wanted to capture some of the more intriguing ideas the MSPs came up with. I’ll be elaborating on these topics in upcoming weeks, since I see each topic as worthy of more than a blog post, but here are the main ideas. These are my personal Ah-ha! moments. ###### Topics: [vCIO](https://blog.humanizeit.biz/topic/vcio) [Managed Services Providers](https://blog.humanizeit.biz/topic/managed-services-providers) [Business Building for IT Companies](https://blog.humanizeit.biz/topic/business-building-for-it-companies) [IT Account Management](https://blog.humanizeit.biz/topic/it-account-management) [MSP Pricing](https://blog.humanizeit.biz/topic/msp-pricing) ###### 4 min read ## [20% rule of vCIO pricing](https://blog.humanizeit.biz/20-rule-of-vcio-pricing) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Jan 26, 2017 [![](https://www.managedservicesplatform.com/hubfs/vcio-pricing-rule.jpg)](https://blog.humanizeit.biz/20-rule-of-vcio-pricing) Here’s a mystery you all know all too well - pricing your stand-alone vCIO services so you’re not robbing your clients nor yourself...that trepidation when you’re putting together the proposal, or trying to ballpark a figure in a meeting. It’s always been a gamble. There’s a way to find the proper middle ground, following a simple process to help you to close more deals without risking a critical over or underestimation, of your client’s expectation or your services. Here is the formula... **We just call it a 20% rule....** ###### Topics: [vCIO](https://blog.humanizeit.biz/topic/vcio) [Managed Services Providers](https://blog.humanizeit.biz/topic/managed-services-providers) [Virtual Chief Information Officer](https://blog.humanizeit.biz/topic/virtual-chief-information-officer) [MSP](https://blog.humanizeit.biz/topic/msp) [Virtual CIO](https://blog.humanizeit.biz/topic/virtual-cio) [MSP Pricing](https://blog.humanizeit.biz/topic/msp-pricing) [All posts](https://blog.humanizeit.biz/all) [![Sign up for the Client Engagement Excellence Manifesto PDF coming end of January](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/388605/91c338c8-f4a5-4b5f-be05-e2a3093ff4c0.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/388605/91c338c8-f4a5-4b5f-be05-e2a3093ff4c0) ### Sign up for updates ### Featured ### Pick a topic, any topic. - [Recent Posts](https://blog.humanizeit.biz) - [QBR](https://blog.managedservicesplatform.com/topic/qbr#topic) - [vCIO](https://blog.managedservicesplatform.com/topic/vcio#topic) - [Client Success](https://blog.managedservicesplatform.com/topic/client-success#topic) - [Technical Account Manager](https://blog.managedservicesplatform.com/topic/technical-account-manager#topic) - [Humanize IT podcast](https://blog.managedservicesplatform.com/topic/humanize-podcast#topic) ##### PRODUCT PRODUCT - [IT Client Engagement](https://www.humanizeit.biz/it-client-engagement) - [IT CRM](https://www.humanizeit.biz/strategic-msp) - [IT Sales](https://www.humanizeit.biz/it-sales) - [Pricing](https://www.humanizeit.biz/pricing-old-877) ##### QBR TOOLKIT QBR TOOLKIT - [QBR Discussion Points Checklist](https://info.humanizeit.biz/qbr-discussion-points-checklist) - [Executive QBR Power Questions](https://info.humanizeit.biz/executive-qbr-power-questions) - [Remote QBR Checklist](https://info.humanizeit.biz/remote-qbr-checklist) - [QBR Annual Playbook](https://info.humanizeit.biz/qbr-annual-playbook) - [QBR Time Calculator](https://info.humanizeit.biz/qbr-time-calculator) ##### RESOURCES RESOURCES - [Peer Groups](http://www.managedservicesplatform.com/peer-groups) - [Upcoming Events](https://www.humanizeit.biz/upcoming-member-events) - [QBR Toolkit](https://www.humanizeit.biz/qbr) - [Win New Clients with IT Audits](https://www.humanizeit.biz/win-new-clients-resources) - [Upsell Clients with QBRs](https://www.humanizeit.biz/expand-existing-clients-resources) - [Implement New IT Services](https://www.humanizeit.biz/implement-new-it-services-resources) - [Structure vCIO Operations](https://www.humanizeit.biz/structure-account-management-and-vcio-operation) ##### BLOG BLOG - [Quarterly Business Review - QBR](https://blog.managedservicesplatform.com/topic/qbr) - [Virtual CIO - vCIO](https://blog.managedservicesplatform.com/topic/vcio) - [IT Account Management](https://blog.managedservicesplatform.com/topic/it-account-management) - [IT Consultative Sales](https://blog.managedservicesplatform.com/topic/it-consultative-sales) - [Cyber Security](https://blog.managedservicesplatform.com/topic/cybersecurity) [![HIT white powerd by msppng](https://www.managedservicesplatform.com/hubfs/HIT%20white%20powerd%20by%20msppng.png "HIT white powerd by msppng")](https://blog.humanizeit.biz/) - [Terms](https://www.humanizeit.biz/terms-conditions) - [Privacy Policy](https://www.humanizeit.biz/privacy-policy) Copyright © 2020 Humanize IT