--- title: Build a Better MSP - Blog | IT Account Management (2) description: IT Account Management | Build a Better MSP and Transform From an IT Service Provider to a High-Value Business Partner. Differentiate your MSP from your competition with ease, get in front of potential ideal clients and close higher-value deals. (2) --- - [Login](https://tool.managedservicesplatform.com/) - [Help](https://help.managedservicesplatform.com/) - [Status](https://managedservicesplatform.statuspage.io/) [![HIT white powerd by msppng](https://www.managedservicesplatform.com/hubfs/HIT%20white%20powerd%20by%20msppng.png) ![HIT white powerd by msppng](https://www.managedservicesplatform.com/hubfs/HIT%20white%20powerd%20by%20msppng.png)](https://www.humanizeit.biz) [![Request Demo](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/388605/35167528-0a8b-4e13-bc76-41b9dcfa705a.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/388605/35167528-0a8b-4e13-bc76-41b9dcfa705a) - [Pricing](https://www.humanizeit.biz/pricing) - [Education](https://www.humanizeit.biz/events) - Humanize IT Podcast - [Youtube](https://www.youtube.com/playlist?list=PLDUiMI4qjlJGa1zA1pwy6-avqM8D3I4OE) - [Spotify](https://open.spotify.com/show/3HRZBruDAP9oyVnloUHABO) - [Apple](https://podcasts.apple.com/us/podcast/humanize-it/id1511560088) - [2024 Weekly Schedule](https://www.humanizeit.biz/events) - On-Demand Webinars - [3 Award-Winning Technologies to Evolve your MSP](https://info.humanizeit.biz/3-award-winning-technologies-to-evolve-your-msp) - [Compliance for Engineers](https://info.humanizeit.biz/compliance-for-engineers) - [Pentesting and Profits](https://info.humanizeit.biz/pentesting-and-profits) - [Your Website is Rubbish](https://info.humanizeit.biz/webinar-your-website-is-rubbish) - [Youtube Webinar Playlist](https://youtube.com/playlist?list=PLDUiMI4qjlJFkYjXQSPwCtmAnK1hFogHR) - [Automate All Your QBRs](https://info.humanizeit.biz/automate-all-your-qbrs) - Free Tools - [Asset Recycling Program](https://www.humanizeit.biz/eol) - [IT Warranty Lookup (Beta)](https://warranty.humanizeit.biz) - [QBR Toolkit](https://www.humanizeit.biz/qbr) - [Meeting Maker](https://meeting-maker.humanizeit.biz/) - [Resources](https://www.humanizeit.biz/expand-existing-clients-resources) - [Coaching](https://www.humanizeit.biz/coaching) - [Expand Existing Clients](https://www.humanizeit.biz/expand-existing-clients-resources) - [Win New Clients](https://www.humanizeit.biz/win-new-clients-resources) - [Structure AM/vCIO Operation](https://www.humanizeit.biz/structure-account-management-and-vcio-operation) - [Implement New IT Services](https://www.humanizeit.biz/implement-new-it-services-resources) - [HIT Knowledge Base](https://help.humanizeit.biz) - Demo Personas - [The Dispatch](https://app.managedservicesplatform.com/clients/8963/home/public/sc-e6d2ab31-6cab-47c0-a47c-a2cfeb969405) - [Streamlined QBR](https://app.managedservicesplatform.com/clients/8963/home/public/sc-f63143e0-3b3a-479e-91a4-835a18b60516) - [CISO](https://app.managedservicesplatform.com/clients/8963/home/public/sc-8365f6b2-2bf3-4ddf-a80c-1515685af50e) - [Annual Budget](https://app.managedservicesplatform.com/clients/8963/home/public/sc-b59d26eb-c3e3-43c6-94fa-3a4f4bb82432) - [About](https://www.humanizeit.biz/about) - [AI Open Letter](https://www.humanizeit.biz/ai-open-letter) - [Testimonials](https://www.humanizeit.biz/testimonials) - [Terms and Conditions](https://www.humanizeit.biz/terms-conditions) - [Privacy Policy](https://www.humanizeit.biz/privacy-policy) - [Security | SOC2](https://www.humanizeit.biz/security) ###### 4 min read ## [Managed Services Platform Account Manager Report 2019](https://blog.humanizeit.biz/managed-services-platform-account-manager-report-2019) By [Dr Peter Torbagyi](https://blog.humanizeit.biz/author/dr-peter-torbagyi) on Dec 13, 2019 [![](https://www.managedservicesplatform.com/hubfs/Managed-Services-Platform-Account-Manager-Report-2019.jpg)](https://blog.humanizeit.biz/managed-services-platform-account-manager-report-2019) In our previous blog post, we reviewed how we typically see our vCIO community members from 2019, so now let’s look at another report regarding our other active community of more than 700 account managers that are working with us today. ###### Topics: [IT Account Management](https://blog.humanizeit.biz/topic/it-account-management) [Win New Clients](https://blog.humanizeit.biz/topic/win-new-clients) [Technical Account Manager](https://blog.humanizeit.biz/topic/technical-account-manager) [Managed Services Platform](https://blog.humanizeit.biz/topic/managed-services-platform) ###### 9 min read ## [Accelerate Your Growth with the new features just released](https://blog.humanizeit.biz/accelerate-your-growth-with-the-new-features-just-released) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Oct 18, 2019 [![](https://www.managedservicesplatform.com/hubfs/image-24.png)](https://blog.humanizeit.biz/accelerate-your-growth-with-the-new-features-just-released) I am happy to introduce the sets of software features, updated templates, expert guide content and super specific programs to accelerate your growth! If your Account Management is not producing project revenues, your vCIO is not getting paid for advice, your Sales people are not getting leads or your cyber security services are not being sold then this release is for you! This is what we are going to cover: 1. New Software Features for Growth 2. Expert Guides for Growth 3. Role Specific Programs for Growth 4. Quarterly Sprints for Growth ###### Topics: [vCIO](https://blog.humanizeit.biz/topic/vcio) [IT Sales Person](https://blog.humanizeit.biz/topic/it-sales-person) [Business Building for IT Companies](https://blog.humanizeit.biz/topic/business-building-for-it-companies) [IT Account Management](https://blog.humanizeit.biz/topic/it-account-management) [IT Client Engagement](https://blog.humanizeit.biz/topic/it-client-engagement) [NIST Cyber Security](https://blog.humanizeit.biz/topic/nist-cyber-security) [Implement New IT Services](https://blog.humanizeit.biz/topic/implement-new-it-services) [Win New Clients](https://blog.humanizeit.biz/topic/win-new-clients) [Profitable Operations](https://blog.humanizeit.biz/topic/profitable-operations) [Technical Account Manager](https://blog.humanizeit.biz/topic/technical-account-manager) [Skip Ziegler](https://blog.humanizeit.biz/topic/skip-ziegler) ###### 4 min read ## [Unleash Your Growth Potential](https://blog.humanizeit.biz/unleash-your-growth-potential) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Oct 11, 2019 [![](https://www.managedservicesplatform.com/hubfs/image-22.png)](https://blog.humanizeit.biz/unleash-your-growth-potential) Whether you’re a “one-man-band”, an emerging MSP with a handful of people, a team about to reach the 20 people mark or even a large 50+ organization you have one thing in common: you may have reached a growth plateau and want to unleash your potential to get to the next level. In hindsight you can recognize that it all comes back to bottlenecks in your organization’s capabilities to [unleash those potentials role by role: Account Management, vCIO, Technical Account Management, IT Sales](https://www.managedservicesplatform.com), Cyber Security and even the owners. All of them have low-hanging-fruit opportunities and by snagging those you can get to the next level in a smooth, predictable way. ###### Topics: [vCIO](https://blog.humanizeit.biz/topic/vcio) [IT Sales Person](https://blog.humanizeit.biz/topic/it-sales-person) [Managed Services Providers](https://blog.humanizeit.biz/topic/managed-services-providers) [MSP](https://blog.humanizeit.biz/topic/msp) [IT Account Management](https://blog.humanizeit.biz/topic/it-account-management) [IT Client Engagement](https://blog.humanizeit.biz/topic/it-client-engagement) [Implement New IT Services](https://blog.humanizeit.biz/topic/implement-new-it-services) [Win New Clients](https://blog.humanizeit.biz/topic/win-new-clients) [Profitable Operations](https://blog.humanizeit.biz/topic/profitable-operations) [Managed Services Platform](https://blog.humanizeit.biz/topic/managed-services-platform) ###### 5 min read ## [How you steal money from your own MSP and how to stop doing it](https://blog.humanizeit.biz/how-you-steal-money-from-your-own-msp-and-how-to-stop-doing-it) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Oct 4, 2019 [![](https://www.managedservicesplatform.com/hubfs/how-you-steal-money-from-your-own-msp.webp)](https://blog.humanizeit.biz/how-you-steal-money-from-your-own-msp-and-how-to-stop-doing-it) Unfortunately this is not a cheap cliffhanger title just to grab your attention. You’re reading it on your mobile so I’ll be brief like a bumper sticker: you steal money from your own MSP because you address the symptoms of problems with tactical Bursts of effort. That only generates more work and expends resources to generate tiny bits of unsustainable value. Sure, you feel busy and productive, but you don’t solve the problems in the long run. Sound familiar? Let's take an example and see how to fix it with Smart Goals and an action plan. ###### Topics: [MSP](https://blog.humanizeit.biz/topic/msp) [IT Account Management](https://blog.humanizeit.biz/topic/it-account-management) [IT Client Engagement](https://blog.humanizeit.biz/topic/it-client-engagement) [QBR](https://blog.humanizeit.biz/topic/qbr) ###### 4 min read ## [The 4 roles that make you a high value business partner](https://blog.humanizeit.biz/the-4-roles-that-make-you-a-high-value-business-partner) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Aug 30, 2019 [![](https://www.managedservicesplatform.com/hubfs/make-you-a-high-value-business-partner.webp)](https://blog.humanizeit.biz/the-4-roles-that-make-you-a-high-value-business-partner) Transforming your Basic IT Service Provider company into a high-value business partner is a study in communication - why you communicate, what you communicate and who is communicating to whom. There are four roles that are critical to your relationship with your clients. The communication from these four critical roles will determine whether your company is becoming a commodity or a differentiated brand. Let’s take a look at these roles and what you can do to make sure their communication will be excellent. ###### Topics: [vCIO](https://blog.humanizeit.biz/topic/vcio) [IT Sales](https://blog.humanizeit.biz/topic/it-sales) [IT Account Management](https://blog.humanizeit.biz/topic/it-account-management) [IT Client Engagement](https://blog.humanizeit.biz/topic/it-client-engagement) [Technical Account Manager](https://blog.humanizeit.biz/topic/technical-account-manager) ###### 2 min read ## [Building blocks for Strategic Engagements](https://blog.humanizeit.biz/building-blocks-for-strategic-engagements) By [Skip Ziegler](https://blog.humanizeit.biz/author/skip-ziegler) on Aug 23, 2019 [![](https://www.managedservicesplatform.com/hubfs/building-blocks-for-strategic-engagements.jpg)](https://blog.humanizeit.biz/building-blocks-for-strategic-engagements) The Strategic Client Engagement.  It’s a fancy name for a meeting; but it helps set the overall goals of what we are trying to achieve: an opportunity to talk with our clients about how technology can help drive their business to meet their current and future needs. ###### Topics: [IT Account Management](https://blog.humanizeit.biz/topic/it-account-management) [IT Client Engagement](https://blog.humanizeit.biz/topic/it-client-engagement) [Technical Account Manager](https://blog.humanizeit.biz/topic/technical-account-manager) ###### 1 min read ## [How much time should you spend on account management activities?](https://blog.humanizeit.biz/how-much-time-should-you-spend-on-account-management-activities) By [Myles Olson](https://blog.humanizeit.biz/author/myles-olson) on May 31, 2019 [![](https://www.managedservicesplatform.com/hubfs/it-account-management-activities.jpg)](https://blog.humanizeit.biz/how-much-time-should-you-spend-on-account-management-activities) Are you spending all your Account Management resources on your noisiest clients? Does this mean some clients are being overlooked and underserved? What’s the best way to segment your clients and assign the appropriate resources? ###### Topics: [IT Account Management](https://blog.humanizeit.biz/topic/it-account-management) [IT Client Engagement](https://blog.humanizeit.biz/topic/it-client-engagement) [Technical Account Manager](https://blog.humanizeit.biz/topic/technical-account-manager) ###### 3 min read ## [Client Engagement Excellence Program](https://blog.humanizeit.biz/client-engagement-excellence-program) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on May 31, 2019 [![](https://www.managedservicesplatform.com/hubfs/client-engagement-excellence-program-for-msps.jpg)](https://blog.humanizeit.biz/client-engagement-excellence-program) Here is the Problem... Communicating with your clients at only the technical and tactical level will eventually lead to diminished engagement. Executives are looking for more strategic and business-oriented conversations. Without a clear understanding of the roles for the Account Managers, Technical Account Managers, Technical vCIOs or Business vCIOs it is nearly impossible to leverage any process, best practice or tool to get your critical audience excited. ###### Topics: [vCIO](https://blog.humanizeit.biz/topic/vcio) [IT Account Management](https://blog.humanizeit.biz/topic/it-account-management) [IT Client Engagement](https://blog.humanizeit.biz/topic/it-client-engagement) ###### 2 min read ## [Start vCIO with Quick Productized Projects](https://blog.humanizeit.biz/start-vcio-with-quick-productized-projects) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Mar 2, 2017 [![](https://www.msp.app/hubfs/social-suggested-images/itguys-4.jpg)](https://blog.humanizeit.biz/start-vcio-with-quick-productized-projects) Starting vCIO services can be a struggle not just for you and your people, but for the clients too. There are some established expectations of vCIO services, which sets a hurdle right at their kickoff of these services. There is, however, a natural way of solving this problem: use easy to sell and easy to deliver productized vCIO projects. Of course, developing such effective and elegant solutions does take time, so we’ve set up a shortcut to start, and let you build up vCIO Project products instead. Don’t worry - this isn’t taking on new work - just solve problems you’re expected to already, but start getting paid for all you do. Let's see seven examples of typical vCIO products: ###### Topics: [vCIO](https://blog.humanizeit.biz/topic/vcio) [IT Management](https://blog.humanizeit.biz/topic/it-management) [Virtual CIO](https://blog.humanizeit.biz/topic/virtual-cio) [IT Consultative Sales](https://blog.humanizeit.biz/topic/it-consultative-sales) [IT Account Management](https://blog.humanizeit.biz/topic/it-account-management) [MSP Pricing](https://blog.humanizeit.biz/topic/msp-pricing) ###### 4 min read ## [My 7 Ah-ha! moments on the first MSP 2.0 boot-camp](https://blog.humanizeit.biz/my-7-ah-ha-moments-on-the-first-msp-2.0-boot-camp) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Feb 9, 2017 [![](https://www.managedservicesplatform.com/hubfs/msp-boot-camp-aha-moment.jpg)](https://blog.humanizeit.biz/my-7-ah-ha-moments-on-the-first-msp-2.0-boot-camp) We just finished our first ever live 3 day Managed Service Productization boot-camp in Banff, Canada. With 25 participants we worked to crack the code in scaling up the managed services. Jam-packed with real work, the workshop groups created amazing content and generated ideas that have been sparkling. I wanted to capture some of the more intriguing ideas the MSPs came up with. I’ll be elaborating on these topics in upcoming weeks, since I see each topic as worthy of more than a blog post, but here are the main ideas. These are my personal Ah-ha! moments. ###### Topics: [vCIO](https://blog.humanizeit.biz/topic/vcio) [Managed Services Providers](https://blog.humanizeit.biz/topic/managed-services-providers) [Business Building for IT Companies](https://blog.humanizeit.biz/topic/business-building-for-it-companies) [IT Account Management](https://blog.humanizeit.biz/topic/it-account-management) [MSP Pricing](https://blog.humanizeit.biz/topic/msp-pricing) ###### 6 min read ## [ROI Calculation of the Account Management role](https://blog.humanizeit.biz/roi-calculation-of-the-account-management-role) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Feb 2, 2017 [![](https://www.managedservicesplatform.com/hubfs/roi-calculation-of-the-account-management-role.jpg)](https://blog.humanizeit.biz/roi-calculation-of-the-account-management-role) If you’re running a successful, growing and modern managed service provider practice, you either have solid account management / technical account management practice in place, or you’re still doing it ad-hoc, and plan to develop a clear structure as soon as possible. In both cases calculating the ROI of the new role is critical, as well as setting goals and realistic expectations for the employees. Check out this ROI calculation and the huge potential of proper account management to growing your business. ###### Topics: [vCIO](https://blog.humanizeit.biz/topic/vcio) [Managed Services Providers](https://blog.humanizeit.biz/topic/managed-services-providers) [IT Management](https://blog.humanizeit.biz/topic/it-management) [IT Account Management](https://blog.humanizeit.biz/topic/it-account-management) ###### 4 min read ## [Five principles behind an engaging Quarterly Business Review process](https://blog.humanizeit.biz/five-principles-behind-an-engaging-quarterly-business-review-process) By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on Jan 12, 2017 [![](https://www.msp.app/hubfs/five-principles2.jpg)](https://blog.humanizeit.biz/five-principles-behind-an-engaging-quarterly-business-review-process)  In our design of the new [Quarterly Business Review tool](https://www.managedservicesplatform.com/it-client-engagement) we wanted to ensure that MSPs can find business opportunities with existing clients, enhance the quality of their engagement, become a business partner and demonstrate the value they provide all at once. Achieving those multiple goals in the midst of commoditization of traditional infrastructure management services requires finding a balance among five different strategies. Let's check those success factors to make sure you deliver timely and engaging QBRs. ###### Topics: [vCIO](https://blog.humanizeit.biz/topic/vcio) [Managed Services Providers](https://blog.humanizeit.biz/topic/managed-services-providers) [MSP](https://blog.humanizeit.biz/topic/msp) [Virtual CIO](https://blog.humanizeit.biz/topic/virtual-cio) [IT Account Management](https://blog.humanizeit.biz/topic/it-account-management) [QBR](https://blog.humanizeit.biz/topic/qbr) [Quarterly Business Review](https://blog.humanizeit.biz/topic/quarterly-business-review) [Prev](https://blog.humanizeit.biz/topic/it-account-management/page/1) [All posts](https://blog.humanizeit.biz/all) [Next](https://blog.humanizeit.biz/topic/it-account-management/page/3) [![Sign up for the Client Engagement Excellence Manifesto PDF coming end of January](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/388605/91c338c8-f4a5-4b5f-be05-e2a3093ff4c0.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/388605/91c338c8-f4a5-4b5f-be05-e2a3093ff4c0) ### Sign up for updates ### Featured ### Pick a topic, any topic. - [Recent Posts](https://blog.humanizeit.biz) - [QBR](https://blog.managedservicesplatform.com/topic/qbr#topic) - [vCIO](https://blog.managedservicesplatform.com/topic/vcio#topic) - [Client Success](https://blog.managedservicesplatform.com/topic/client-success#topic) - [Technical Account Manager](https://blog.managedservicesplatform.com/topic/technical-account-manager#topic) - [Humanize IT podcast](https://blog.managedservicesplatform.com/topic/humanize-podcast#topic) ##### PRODUCT PRODUCT - [IT Client Engagement](https://www.humanizeit.biz/it-client-engagement) - [IT CRM](https://www.humanizeit.biz/strategic-msp) - [IT Sales](https://www.humanizeit.biz/it-sales) - [Pricing](https://www.humanizeit.biz/pricing-old-877) ##### QBR TOOLKIT QBR TOOLKIT - [QBR Discussion Points Checklist](https://info.humanizeit.biz/qbr-discussion-points-checklist) - [Executive QBR Power Questions](https://info.humanizeit.biz/executive-qbr-power-questions) - [Remote QBR Checklist](https://info.humanizeit.biz/remote-qbr-checklist) - [QBR Annual Playbook](https://info.humanizeit.biz/qbr-annual-playbook) - [QBR Time Calculator](https://info.humanizeit.biz/qbr-time-calculator) ##### RESOURCES RESOURCES - [Peer Groups](http://www.managedservicesplatform.com/peer-groups) - [Upcoming Events](https://www.humanizeit.biz/upcoming-member-events) - [QBR Toolkit](https://www.humanizeit.biz/qbr) - [Win New Clients with IT Audits](https://www.humanizeit.biz/win-new-clients-resources) - [Upsell Clients with QBRs](https://www.humanizeit.biz/expand-existing-clients-resources) - [Implement New IT Services](https://www.humanizeit.biz/implement-new-it-services-resources) - [Structure vCIO Operations](https://www.humanizeit.biz/structure-account-management-and-vcio-operation) ##### BLOG BLOG - [Quarterly Business Review - QBR](https://blog.managedservicesplatform.com/topic/qbr) - [Virtual CIO - vCIO](https://blog.managedservicesplatform.com/topic/vcio) - [IT Account Management](https://blog.managedservicesplatform.com/topic/it-account-management) - [IT Consultative Sales](https://blog.managedservicesplatform.com/topic/it-consultative-sales) - [Cyber Security](https://blog.managedservicesplatform.com/topic/cybersecurity) [![HIT white powerd by msppng](https://www.managedservicesplatform.com/hubfs/HIT%20white%20powerd%20by%20msppng.png "HIT white powerd by msppng")](https://blog.humanizeit.biz/) - [Terms](https://www.humanizeit.biz/terms-conditions) - [Privacy Policy](https://www.humanizeit.biz/privacy-policy) Copyright © 2020 Humanize IT