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Entertainment and business - do the two of them go hand in hand? Absolutely! This week, we will talk about the entertainment industry and how to apply it to your business.
It is easy to fall into the old idea that the streams of work and play should never cross. But that is not necessarily true. If you think about it, our society is driven by entertainment. For you to be successful, you have to pay attention to what is going on in the entertainment industry.
When you are at work, what tools do you usually utilize? Do you use messaging platforms like Slack or Discord? Do you host virtual meetings with your clients or staff? You can thank the gaming industry for that. Think back to the 90s and early 2000s. Games went from platform leaping side scrolls to remote play. Suddenly, we were able to play games and connect with people all over the world. Next came VR. Now you can share virtual worlds, games and sports with people from the comfort of your own home. Whole companies and businesses have been created using what they learned from gaming messaging platforms and applied it to develop tools that organizations of every kind use on a daily basis.
Need more evidence? Look at crypto-currency. It’s not something you can put in the wallet or purse, but it’s definitely got value! They have turned graphic cards into something that is more than just something cool to look at. It’s an actual form of currency.
Our world is always changing. What engages people, what pulls people in - like it or not, it has to be entertaining. If you want people to lean into your message, they have to enjoy it. This means you have to pay attention to the ongoing trends. Check out the latest YouTube videos or what’s trending on social media. What are people tuning into? What are they watching? What online games are popular? Why? Now, put yourself in your clients’ shoes, answer those questions and help them implement plans to push the envelope and keep them fresh. The same goes for you and your business strategy. Keep up with the times and keep your audience entertained! Your impact will be much stronger when people have fun.
So, how does the formula to success in entertainment match a business model? The answer is simple: When demand increases, so does the value. When the value increases, there’s money to be made! Learn what makes a business tick. Whether it’s you, a client or MSP, it’s up to you to keep things moving. Success is essentially a gaming model. You start on level one, master it and then move on to the next level. It’s up to you to ensure that each level is mastered before moving on to the next.
Now, that’s not to say that everything “old” is obsolete. There’s a whole market for people who still listen to music on cassette or records for the “right” sound. But trends come back! When you know what is happening and what is driving people to engage and tune in, it helps you understand what people value.
Entertainment is successful because it is constantly evolving. It tries something new, releases it to the public and tests the waters. It may not always work, but when it does it can lead to big wins. Businesses do the same thing and like entertainment, they have to change in order to stay relevant. Switch on, power up and be entertaining!
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