--- title: MSP Financial Intelligence with Larry Cobrin description: Larry Cobrin, CEO/Founder of MSPCFO, has been working on a project to make financials available for MSPs to make better decisions. image: https://www.managedservicesplatform.com/hubfs/social-suggested-images/mspcfo1-4.png --- ### [LOGIN](https://tool.managedservicesplatform.com/#/login) | [HELP](https://help.managedservicesplatform.com/)**  [![UNICORNS ARE REAL](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/388605/d93d8ae5-f67c-45b4-8ba6-ae32d30f5ce3.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/388605/d93d8ae5-f67c-45b4-8ba6-ae32d30f5ce3)** Search Site Search [![logo-hit-mspl-white-horizontal-01-1](https://blog.humanizeit.biz/hs-fs/hubfs/logo-hit-mspl-white-horizontal-01-1.png?width=919&height=170&name=logo-hit-mspl-white-horizontal-01-1.png)](https://www.managedservicesplatform.com/) [![logo-hit-mspl-white-horizontal-01-1](https://blog.humanizeit.biz/hs-fs/hubfs/logo-hit-mspl-white-horizontal-01-1.png?width=919&height=170&name=logo-hit-mspl-white-horizontal-01-1.png) logo-hit-mspl-white-horizontal-01-1](https://www.managedservicesplatform.com/) - [Pricing](https://www.humanizeit.biz/pricing) - [Education](https://www.humanizeit.biz/events) - Humanize IT Podcast - [Youtube](https://www.youtube.com/playlist?list=PLDUiMI4qjlJGa1zA1pwy6-avqM8D3I4OE) - [Spotify](https://open.spotify.com/show/3HRZBruDAP9oyVnloUHABO) - [Apple](https://podcasts.apple.com/us/podcast/humanize-it/id1511560088) - [2024 Weekly Schedule](https://www.humanizeit.biz/events) - On-Demand Webinars - [3 Award-Winning Technologies to Evolve your MSP](https://info.humanizeit.biz/3-award-winning-technologies-to-evolve-your-msp) - [Compliance for Engineers](https://info.humanizeit.biz/compliance-for-engineers) - [Pentesting and Profits](https://info.humanizeit.biz/pentesting-and-profits) - [Your Website is Rubbish](https://info.humanizeit.biz/webinar-your-website-is-rubbish) - [Youtube Webinar Playlist](https://youtube.com/playlist?list=PLDUiMI4qjlJFkYjXQSPwCtmAnK1hFogHR) - [Automate All Your QBRs](https://info.humanizeit.biz/automate-all-your-qbrs) - Free Tools - [Asset Recycling Program](https://www.humanizeit.biz/eol) - [IT Warranty Lookup (Beta)](https://warranty.humanizeit.biz) - [QBR Toolkit](https://www.humanizeit.biz/qbr) - [Meeting Maker](https://meeting-maker.humanizeit.biz/) - [Resources](https://www.humanizeit.biz/expand-existing-clients-resources) - [Coaching](https://www.humanizeit.biz/coaching) - [Expand Existing Clients](https://www.humanizeit.biz/expand-existing-clients-resources) - [Win New Clients](https://www.humanizeit.biz/win-new-clients-resources) - [Structure AM/vCIO Operation](https://www.humanizeit.biz/structure-account-management-and-vcio-operation) - [Implement New IT Services](https://www.humanizeit.biz/implement-new-it-services-resources) - [HIT Knowledge Base](https://help.humanizeit.biz) - Demo Personas - [The Dispatch](https://app.managedservicesplatform.com/clients/8963/home/public/sc-e6d2ab31-6cab-47c0-a47c-a2cfeb969405) - [Streamlined QBR](https://app.managedservicesplatform.com/clients/8963/home/public/sc-f63143e0-3b3a-479e-91a4-835a18b60516) - [CISO](https://app.managedservicesplatform.com/clients/8963/home/public/sc-8365f6b2-2bf3-4ddf-a80c-1515685af50e) - [Annual Budget](https://app.managedservicesplatform.com/clients/8963/home/public/sc-b59d26eb-c3e3-43c6-94fa-3a4f4bb82432) - [About](https://www.humanizeit.biz/about) - [AI Open Letter](https://www.humanizeit.biz/ai-open-letter) - [Testimonials](https://www.humanizeit.biz/testimonials) - [Terms and Conditions](https://www.humanizeit.biz/terms-conditions) - [Privacy Policy](https://www.humanizeit.biz/privacy-policy) - [Security | SOC2](https://www.humanizeit.biz/security) [REQUEST DEMO](https://info.humanizeit.biz/humanize-it-platform-demo) ### [LOGIN](https://tool.managedservicesplatform.com/#/login) | [HELP](https://help.managedservicesplatform.com/)**  [![UNICORNS ARE REAL](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/388605/d93d8ae5-f67c-45b4-8ba6-ae32d30f5ce3.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/388605/d93d8ae5-f67c-45b4-8ba6-ae32d30f5ce3)** Search Site # MSP Financial Intelligence with Larry Cobrin By [Denes Purnhauser](https://blog.humanizeit.biz/author/denes-purnhauser) on November 27 2015 ![](https://www.managedservicesplatform.com/hubfs/social-suggested-images/mspcfo1-4.png) ![mspcfo1-4](https://www.managedservicesplatform.com/hubfs/social-suggested-images/mspcfo1-4.png) [Larry Cobrin, CEO/Founder of MSP CFO](http://www.mspcfo.com), has been working on a project to make financials available for IT managed services provider to make better decisions. In my first call with him I knew we needed him to talk about finances! I was fascinated by his insights about clients’ profitability trends, classifying them and [taking actions for better profitability](https://blog.humanizeit.biz/week-34-2015-video-blog-calculating-the-utilization-profitability-of-a-vcio). He shares a lot of hints and tips about different data you need to look into (which are mostly available already in your PSA) for your organization to make better decisions. If you feel you are leaving money on the table check out this interview! [![radio](https://www.managedservicesplatform.com/hubfs/Blog/radio.jpg)](http://managedservicesplatform.com/hubfs/audio/larry-cobrin.mp3) [Larry’s interview is available in a Podcast format here](http://managedservicesplatform.com/hubfs/audio/larry-cobrin.mp3).   ## START GROWING WITH MARK'S MSP SALES RELATED RESOURCES FOR FREE   [5 KEYS TO GENERATE, QUALIFY AND CLOSE MORE SALES](https://info.managedservicesplatform.com/5-keys-to-generate-qualify-and-close-more-sales-recorded-seminar) [Have you ever wondered why you struggle to communicate your values to your prospect, why prospects stay with their current provider even when they’re not happy, you have a hard time closing deals that weren’t referrals, or you just can’t find a way to consistently close sales? This recorded webinar with our MSP sales expert guide, Mark Woldman, will show exactly where you are going wrong and help you develop a plan to move your sales forward.](https://info.managedservicesplatform.com/5-keys-to-generate-qualify-and-close-more-sales-recorded-seminar) [![5 keys to generate, qualify and close more sales](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/388605/68ced621-5c88-405a-8497-509ae4dfdc69.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/388605/68ced621-5c88-405a-8497-509ae4dfdc69)   CLOSE MORE DEALS WITH A PREDICTABLE AND REPEATABLE MSP SALES PROCESS Watch this interview with our MSP sales expert guide, Mark Woldman, to win over new prospective clients by finding best practices that will help your MSP become Sales-Ready. Here you’ll learn key concepts and practices that will move your sales forward! [![Close more deals with a predictable and repeatable sales process](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/388605/6de13a02-fd92-4cef-a2fa-6c118d6e7097.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/388605/6de13a02-fd92-4cef-a2fa-6c118d6e7097)     [Managed Services Providers](https://blog.humanizeit.biz/topic/managed-services-providers), [IT Management](https://blog.humanizeit.biz/topic/it-management), [Virtual Chief Information Officer](https://blog.humanizeit.biz/topic/virtual-chief-information-officer), [Business Building for IT Companies](https://blog.humanizeit.biz/topic/business-building-for-it-companies), [MSP](https://blog.humanizeit.biz/topic/msp) ##### Like it? Share it: [Twitter](https://twitter.com/intent/tweet?url=https://blog.humanizeit.biz/msp-financial-intelligence-with-larry-cobrin) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.humanizeit.biz/msp-financial-intelligence-with-larry-cobrin) [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://blog.humanizeit.biz/msp-financial-intelligence-with-larry-cobrin) ### You may also like [Teamwork Makes the Dreamwork](https://blog.humanizeit.biz/teamwork-makes-the-dreamwork) ##### [Teamwork Makes the Dreamwork](https://blog.humanizeit.biz/teamwork-makes-the-dreamwork) 28 November, 2022 Many MSPs have this problem where their employees prefer to work in their own silos. They would rather come into the off... [Read this article](https://blog.humanizeit.biz/teamwork-makes-the-dreamwork) [Twitter](https://twitter.com/intent/tweet?url=https://blog.humanizeit.biz/teamwork-makes-the-dreamwork) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.humanizeit.biz/teamwork-makes-the-dreamwork) [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://blog.humanizeit.biz/teamwork-makes-the-dreamwork) [Opportunity Preparation and Failure](https://blog.humanizeit.biz/opportunity-preparation-and-failure) ##### [Opportunity Preparation and Failure](https://blog.humanizeit.biz/opportunity-preparation-and-failure) 6 June, 2022 Apple Podcasts: https://apple.co/2NHRRDl Spotify: https://spoti.fi/3AyHCUd Youtube: https://youtu.be/1NypPGLGvW0 As a bu... [Read this article](https://blog.humanizeit.biz/opportunity-preparation-and-failure) [Twitter](https://twitter.com/intent/tweet?url=https://blog.humanizeit.biz/opportunity-preparation-and-failure) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.humanizeit.biz/opportunity-preparation-and-failure) [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://blog.humanizeit.biz/opportunity-preparation-and-failure) [Execute your IT Strategy: interview with Gary Harpst](https://blog.humanizeit.biz/execute-your-strategy-with-gary-harpst) ##### [Execute your IT Strategy: interview with Gary Harpst](https://blog.humanizeit.biz/execute-your-strategy-with-gary-harpst) 15 January, 2016 We are continuing the “MSP 2.0 bestseller” series in January, as well. The pick for this month is Gary Harpst - Six Disc... [Read this article](https://blog.humanizeit.biz/execute-your-strategy-with-gary-harpst) [Twitter](https://twitter.com/intent/tweet?url=https://blog.humanizeit.biz/execute-your-strategy-with-gary-harpst) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.humanizeit.biz/execute-your-strategy-with-gary-harpst) [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://blog.humanizeit.biz/execute-your-strategy-with-gary-harpst) [![Humanize IT powered by msp](https://www.managedservicesplatform.com/hubfs/Humanize%20IT%20powered%20by%20msp.png)](https://blog.humanizeit.biz/) [**#UNICORNSAREREAL**](https://www.managedservicesplatform.com/unicorns-are-real) **![SOC 2](https://www.managedservicesplatform.com/hubfs/SOC%202.png)**     [facebook-square](https://www.facebook.com/humanizeit) [twitter](https://twitter.com/MSPlatformIT) [linkedin-in](https://www.linkedin.com/company/humanizeit/) [youtube](https://www.youtube.com/humanizeit) © 2026 Humanize IT - [Pricing](https://www.humanizeit.biz/pricing) - [Education](https://www.humanizeit.biz/events) - Humanize IT Podcast - [Youtube](https://www.youtube.com/playlist?list=PLDUiMI4qjlJGa1zA1pwy6-avqM8D3I4OE) - [Spotify](https://open.spotify.com/show/3HRZBruDAP9oyVnloUHABO) - [Apple](https://podcasts.apple.com/us/podcast/humanize-it/id1511560088) - [2024 Weekly Schedule](https://www.humanizeit.biz/events) - On-Demand Webinars - [3 Award-Winning Technologies to Evolve your MSP](https://info.humanizeit.biz/3-award-winning-technologies-to-evolve-your-msp) - [Compliance for Engineers](https://info.humanizeit.biz/compliance-for-engineers) - [Pentesting and Profits](https://info.humanizeit.biz/pentesting-and-profits) - [Your Website is Rubbish](https://info.humanizeit.biz/webinar-your-website-is-rubbish) - [Youtube Webinar Playlist](https://youtube.com/playlist?list=PLDUiMI4qjlJFkYjXQSPwCtmAnK1hFogHR) - [Automate All Your QBRs](https://info.humanizeit.biz/automate-all-your-qbrs) - Free Tools - [Asset Recycling Program](https://www.humanizeit.biz/eol) - [IT Warranty Lookup (Beta)](https://warranty.humanizeit.biz) - [QBR Toolkit](https://www.humanizeit.biz/qbr) - [Meeting Maker](https://meeting-maker.humanizeit.biz/) - [Resources](https://www.humanizeit.biz/expand-existing-clients-resources) - [Coaching](https://www.humanizeit.biz/coaching) - [Expand Existing Clients](https://www.humanizeit.biz/expand-existing-clients-resources) - [Win New Clients](https://www.humanizeit.biz/win-new-clients-resources) - [Structure AM/vCIO Operation](https://www.humanizeit.biz/structure-account-management-and-vcio-operation) - [Implement New IT Services](https://www.humanizeit.biz/implement-new-it-services-resources) - [HIT Knowledge Base](https://help.humanizeit.biz) - Demo Personas - [The Dispatch](https://app.managedservicesplatform.com/clients/8963/home/public/sc-e6d2ab31-6cab-47c0-a47c-a2cfeb969405) - [Streamlined QBR](https://app.managedservicesplatform.com/clients/8963/home/public/sc-f63143e0-3b3a-479e-91a4-835a18b60516) - [CISO](https://app.managedservicesplatform.com/clients/8963/home/public/sc-8365f6b2-2bf3-4ddf-a80c-1515685af50e) - [Annual Budget](https://app.managedservicesplatform.com/clients/8963/home/public/sc-b59d26eb-c3e3-43c6-94fa-3a4f4bb82432) - [About](https://www.humanizeit.biz/about) - [AI Open Letter](https://www.humanizeit.biz/ai-open-letter) - [Testimonials](https://www.humanizeit.biz/testimonials) - [Terms and Conditions](https://www.humanizeit.biz/terms-conditions) - [Privacy Policy](https://www.humanizeit.biz/privacy-policy) - [Security | SOC2](https://www.humanizeit.biz/security) ##### PRODUCT - [IT CRM](https://www.managedservicesplatform.com/it-crm) - [IT Sales](https://www.managedservicesplatform.com/it-sales) - [Pricing](https://www.managedservicesplatform.com/pricing) ##### QBR TOOLKIT - [QBR Discussion Points Checklist](https://info.humanizeit.biz/qbr-discussion-points-checklist) - [2 Questions for QBRs](https://info.humanizeit.biz/hit-2-questions-for-qbr) - [QBR: FREE Infrastructure Assessment (PDF)](https://info.humanizeit.biz.com/qbr-infrastructure-assessment) - [QBR: FREE IT Services Assessment (PDF)](https://info.humanizeit.biz/qbr-it-services-assessment) - [QBR: FREE NIST Cyber Security Overview (PDF)](https://info.humanizeit.biz/qbr-nist-cyber-security-overview) - [QBR: FREE Strategic Business Review (PDF)](https://info.humanizeit.biz/qbr-strategic-business-review) - [FREE Annual Strategic Report (PDF)](https://info.humanizeit.biz/qbr-annual-strategic-report) - [QBR Time Calculator](https://info.humanizeit.biz/qbr-time-calculator)   ##### RESOURCES - [Coaching](https://www.managedservicesplatform.com/coaching-managed-services-platform) - [Peer Groups](https://www.managedservicesplatform.com/peer-groups) - [Upcoming Events](https://www.managedservicesplatform.com/upcoming-member-events) - [QBR Toolkit](https://www.managedservicesplatform.com/qbr)   ##### Best of the Podcast - [Mastering Operational Leadership](https://youtu.be/Qq6BMZt9TLw) - [The Singularity of Hope: A New Perspective on AI](https://youtu.be/2rv-tl5pAKw) - [Mastering Operational Leadership for MSPs](https://youtu.be/UZw0NW2jYGw) - [Why Don't MSPs Market Themselves](https://youtu.be/vWgNNCZ9apQ)